Phase 07 · People

Staffing a treatment center, role by role.

Behavioral health is a people business — staffing is your largest line item and the highest-leverage decision you make. This is the sequence, the role definitions, and the realistic compensation ranges to budget against.

Phase 07 · Staffing models

The hiring sequence

Treatment centers don't hire everyone on day one. There's a sensible sequence keyed to where you are in licensing and what the cash position can support.

  1. Pre-license: Executive director (you, in most cases), clinical director, medical director, director of nursing if running detox. These names go on the licensing application.
  2. Pre-soft-open: Primary therapists, behavioral-health techs (24-hour coverage if residential), intake coordinator, case managers. You need every shift covered before your first admission.
  3. First 30 days of operation: UR specialist, billing, additional clinical staff as census grows.
  4. Within 6 months: Quality/compliance officer (if not already combined with clinical director), HR or office manager, business development / outreach.
  5. As census stabilizes: Additional therapists, experiential or specialty clinicians (trauma, EMDR, art therapy, recreation), alumni coordinator.

The roles, in detail

Executive Director / CEODay 1

Owns business operations, financial performance, and outside relationships (payers, referral partners, board). Often the founder. Doesn't need a clinical license but does need to understand the clinical model deeply.

Comp benchmark
Equity-heavy in early stage; $120K–$250K base when funded
Clinical DirectorPre-license

Most states require a named clinical director on the licensing application. Licensed mental-health or addiction professional (LCSW, LMHC, LPC, LMFT, or PhD/PsyD). Owns clinical quality, programming, supervision of therapists. Often signs treatment plans where state rule requires.

Comp benchmark
$90K–$140K base in most markets
Medical DirectorPre-license (RTC and above)

Required for residential and detox programs. Board-certified addiction medicine, addiction psychiatry, or psychiatry. Most facilities contract part-time medical directors (10–20 hrs/week) rather than employ full-time. Sets medical protocols, supervises prescribing APRNs, on call for medical issues.

Comp benchmark
$80K–$200K depending on hours; often 1099 contracted
Director of Nursing (DON)Pre-license for detox

Required if you're running detox. Licensed RN with detox experience. Supervises nursing staff, oversees medication management, manages medication-assisted treatment (MAT) protocols, ensures nursing documentation meets state and accreditation requirements.

Comp benchmark
$95K–$130K base
Primary TherapistsPre-soft-open

Licensed clinicians who carry caseloads. Typical caseload is 1:8 to 1:10 in residential, 1:15 to 1:20 in IOP. Master's-level (LCSW, LMHC, LPC, LMFT) is the norm. CADCs and other addiction-specific credentials count in many states.

Comp benchmark
$55K–$80K base; case-rate variable comp in some models
Behavioral Health Technicians (BHTs)Pre-soft-open

Direct client care 24 hours a day in residential. Lead groups, supervise activities, manage acute behavior, run UA collections, accompany clients to outside appointments. Most state rules specify ratios (commonly 1:6 awake, 1:10 night).

Comp benchmark
$18–$24/hr in most markets
Case ManagersPre-soft-open

Discharge planning, family communication, coordination with outside providers, alumni follow-up. Often the role that touches the client most consistently across an episode.

Comp benchmark
$50K–$70K base
Intake / Admissions CoordinatorPre-soft-open

First touch for every new client. Runs verification of benefits (VOB), takes clinical screening, coordinates admission day logistics. This role drives the conversion of inquiries to admissions — invest accordingly.

Comp benchmark
$45K–$70K base + admission-based incentive comp common
Utilization Review (UR) SpecialistWithin 30 days of opening

Manages payer authorizations — initial, concurrent, retrospective. Knows ASAM and LOCUS criteria intimately. Either a clinical credential (RN, LCSW preferred) or extensive UR-specific experience. Critical for in-network revenue.

Comp benchmark
$60K–$90K base
Billing / RCMWithin 30 days of opening

Claims submission, denial management, A/R follow-up. Either in-house (1–3 FTE for a single facility) or contracted to a third-party RCM firm. New programs often start with contracted RCM and bring it in-house at $5M+ revenue.

Comp benchmark
$50K–$75K base for senior biller; outsourced is 4–8% of collections
Quality / Compliance OfficerPre-accreditation

Owns the policy and procedure manual, incident reporting, internal audits, accreditation prep, and HIPAA compliance program. Often a part-time role early on, frequently combined with the clinical director job until census supports a dedicated hire.

Comp benchmark
$70K–$110K base; often combined with another role early

Ratios — what state rule and accreditation expect

Required clinician-to-client ratios vary by state and level of care, but the typical baselines:

  • Detox: Awake nursing 24/7. RN-to-client ratio of 1:6 to 1:8 depending on state rule. MD on call.
  • Residential: Awake BHT-to-client ratio of 1:6 to 1:8 in the day, 1:10 at night. Therapist caseload 1:8 to 1:10. MD/APRN on-site at least weekly.
  • PHP: Therapist caseload 1:10 to 1:12. Group-leader-to-group ratio per state rule (commonly 1:12 in groups).
  • IOP: Group sizes typically 8–12 clients per group; therapist caseload 1:15 to 1:20.

The contracting vs employing decision

Some roles are commonly contracted rather than employed:

  • Medical director— almost always contracted part-time (10–20 hrs/week) at 1099 unless you're running detox where on-site presence requirements push toward W-2
  • Psychiatric APRNs and prescribing MDs — often contracted on a per-session or per-hour basis
  • Specialty therapists (EMDR, somatic, experiential) — often contracted by the group or by the hour rather than employed
  • RCM and billing— third-party RCM firms are common until you're large enough to justify in-house
Compensation ranges vary by market.The numbers above are general US benchmarks; coastal urban markets run higher, smaller markets lower. Confirm against local salary data before budgeting. Navix Launch's consultant network includes behavioral health recruiters who can benchmark your specific market.

Ready to skip the guesswork? Let Navix run it.

Navix Launch is our end-to-end service for new and growing treatment centers. We lead the project; our contracted consultant network across the US covers licensing, accreditation, payer contracting, staffing, and clinical setup. Our head of compliance owns the project plan.